Why Exhibit? Why Visit ? - Business to Business Exhibitions
Exhibiting at a Business Event will provide you with a unique platform to communicate with motivated owners, directors and entrepreneurs who visit these events to find information, inspiration, advice and new ideas to help them grow or improve their businesses.
If you still can’t understand the benefits of this direct route to your market then below are some reasons why you should exhibit.
1. Meet potential customers: this is the most common reason for exhibiting, and we have it here in pole position. The organisers will be delivering thousands of potential customers of your products and services, who will be piling through the door. Make sure your organisation is totally geared to meeting them.
2. Demonstrate new products: brochures, videos and even CD-ROMs are all very well, but nothing beats being able to show your product in a working situation for your visitors to see how it can apply to their needs.
3. Meet buyers face to face: research shows that over 70% of the message picked up by one person from another is through face to face contact – yet so many of us rely on the telephone, where we have no ability to read the body language of our contact. An exhibition offers the opportunity for you to meet with prospective buyers and let them assess you in the flesh – and remember; people buy people first.
4. Sell yourself, as well as your company: remember the old adage “people buy people first”? Our American colleagues tell us our prospects will make up their minds about us within 7 seconds of our meeting them. First impressions are vital, and a host of pleasant, presentable hosts inviting visitors onto the stand can say more than the most expensive exhibition “gin palace”.
5. Meet a niche audience: your organiser will have devoted substantial effort to identifying and contacting those segments of the market interested in seeing you and companies like you. Their resources are likely to far more substantial than yours – and for a visitor, the other attractions of an exhibition mean they will make the effort to come to the event.
6. Uncover and reach multiple buying influences: many major business decisions are rarely the sole decision of one person; usually they are the result of multiple influences within an organisation. Your presence at an exhibition can allow you to identify and then make a “pitch” to all the relevant parties; management, Purchasing, Finance, IT – and tailor the pitch to their specific needs.
7. Shorten the buying process: research has shown that leads secured from exhibitions normally convert into sales far faster than from other routes. Maybe it’s because of the more relaxed atmosphere, the removal of many of the “trappings” of power, the ability to assess a prospect’s level of commitment from face to face meetings, or the avoidance of all that unnecessary “small talk” which business meetings often require. Whatever the reason, be there to exploit it.
8. Have effective business meetings faster: imagine a supplier came to see you from the other side of the country. The “business” element of the meeting would probably only take a few minutes; however, buyers are – usually – polite, offer refreshments, and make “small talk”. Sellers, too, are often encouraged to build “rapport” with clients; as a result, a ten-minute meeting takes an hour – yet the same result can be achieved in a five-minute exhibition meeting.
9. Offer visitors an immediate response: a visit to a client’s premises can often – through no fault of anyone – result in a lot of sitting around in reception areas. However, exploit the “immediacy” of the exhibition environment, and make everyone feel like a VIP.
Why Visit the: – Leicester Business Event 2010
- A full day of networking, education, innovation and face-to-face business.
- Access to information, ideas and inspiration to help you grow your business and improve your bottom line.
- Invaluable networking opportunities and business development contacts delivering new sales, new relationships and new contracts.
- A range of business sectors are situated under one roof, giving time-poor company owners, directors and decision makers everything their business needs within a short travelling time from their offices – creating a total solution.
- All available advice will be relevant and valuable – no time wasting.
- Learn how to improve business processes.
- Keep up to date with new products and services – see the products in action (a working situation) and meet potential business clients or partners face-to-face.
- Learn about new legislation that may effect how you run your business.
- Learn how to stay ahead of the competition.
- Explore new products, new ideas and new technology to fuel the growth of your company.
- Source products and services from carefully selected and diverse business to business companies including HR, Sales, Marketing, Finance and IT.
- Be inspired by phenomenal speakers who tell it as it is.
- Maximise contact with the event sponsors and partners.
- This is a business event, strictly tailored for business owners, directors and decision makers of SMEs, and students will not be permitted entry to this event
Enjoy yourself! Exhibition are fun, they’re buzzy. They work. Need we say more?