#LeicsBE16 Leicester Business Expo almost Sold Out!

Bookings have been flying in over the last few months from businesses booking a space at the biggest marketing event in Leicester city all year.

Leicester Business Expo (#LeicsBE16) will be celebrating its 10th successful year on 27th October at Leicester Tigers, and the impact the show has had on local businesses has been massive. Other places to exhibit at such a large show, are often a lot more expensive, and apart from them being priced more per space; who wants the expenses involved in driving too far afield to service new customers?

Promote yourself at the event for FREE with Hashtag: #LeicsBE16


Organiser Elaine Vandelli, who is currently President of her Kibworth & Fleckney Rotary Club told us:

“The magic ingredient of the LBE is that Leicester businesses can promote themselves to a local audience, so the costs involved of dealing with a new client are vastly reduced. But don’t be fooled; local doesn’t just mean Leicester City based. There are companies booked into the show from across Leicestershire, and many are starting to book places from as far afield as Nottingham, Northampton and Derby.”

Last Few Exhibition Stands Available

Elaine is very keen to keep the event dedicated to businesses in Leicestershire, but they need to wake up and book in quickly, before the surrounding Counties can cash-in on this event to enlarge their customer base.

There are a few spaces still available for companies who need to display large items such as cars and vans, these are outdoors, and there are some 3m x 2m spaces available. With costs at just £180 for any new business, and £295 for standard and £350 for larger spaces; you can see the costs are negligible.

Special Price for New Businesses

The £180 fee is available to any business trading for under 18 months and works out to an annual marketing budget of just £15 per month, so for any sole trader or new venture, the cost of getting yourself a stack of new customers for the year really is a no-brainer, and as a legitimate business expense, will also go towards reducing your tax bill.  Only 2 left!

This makes it easier to budget for printing a few leaflets and having a pull-up banner made for the occasion. In fact, if you have a look through the businesses who have already booked their place,  http://www.hi2events.co.uk/index.php?id=13  you will find companies who can help with your promotional products – just tell them you found them on the LBE website!

How to Book an Exhibition Stand at #LeicsBE16

We suggest you move fast, and email Elaine to reserve you a space on info@hi2events.co.uk and then download and complete the Application form here: http://www.hi2events.co.uk/index.php?id=11

Free Seminars Leicester Business Expo 2016

Do you know about the FREE Seminars at Leicester Business Expo 2016?

For many business owners visiting the Leicester Business Expo in October; getting out of their business for a day needs careful planning. Perhaps doing extra tasks the days before, to clear the diary for a day out. So getting maximum benefit from a day out is vital.

Visiting the stands and looking at possible new suppliers or products takes time and energy. What better way to revitalize and gain new inspiration than to sit in at one or two of the free seminar presentations on the day.
You will find lots of exciting speakers and subjects to choose from and here are some of them that you may not want to miss:

Ask The Expert 9.30-10.30 am

Business advisor John Griffin, will be answering questions about business structures, tax and wealth management. As a Partner at Newby Castleman Chartered Accountants, he has over 30 years of knowledge and experience in his subject, specialising in advice to entrepreneurs on tax efficient business growth and commercial opportunities.

The Magnificence of Humanity – Beyond The Tsunami 10.45-11.15am with Michelle Mills-Porter

Michelle Mills-Porter is an expert in sub conscious communication. An experienced Speaker, Trainer, Author and Coach, known for courses as Phone Genius, Natural Networking and Monkey Marketing. Her passion is exploring human behaviour triggered by her personal experience in the Asian Tsunami.

The 5 Best Digital Marketing Tools & Techniques 12 – 12.30pm by Julia Canham

Strong, successful companies are carving out a virtual space to respond to customers, to create connections, and to tell the story of their brand in creative, genuine, and visually-engaging ways. Find out the facts about how digital marketing can be faster, more versatile, practical, cost effective and streamlined. Her simple techniques will give every company easy ways to make an impact online.

A specially selected panel of 4 Experts

Will be taking questions on Cyber Crime, Business Support, HR and other useful information. If they don’t have time for your question, just visit their exhibitor stand to get an individual answer and some free advice.


So plenty of opportunity to be motivated and inspired, and a rare opportunity to get expert advice on your day out of the office. .

Here is the website link with much more detail: Free Seminar Programme 

First Lady President of Rotary

Elaine Vandelli has plenty of strings to her bow. As well as being the Founder of the biggest business Expo in Leicestershire for the last ten years; she is also a tireless champion of her local community and helps to support many local and national charities.
In just five years, her membership of the Kibworth and Fleckney Rotary Club has been transformational to the organisation. From joining up in 2011 as the first ever lady member, she has now been voted in as their new President.
This is a massive achievement for any woman, so we interviewed Elaine about it, to find out how she has changed their views in five years, and the incredible amount of behind the scenes work that she does in the community. Elaine told us:

“I always wanted to do something for the local community and that why I joined the Kibworth and Fleckney club. Market Harborough Rotary Club currently has around a third of its members’ ladies, but there is still a wide perception that Rotary is just for older business men.”

“I would love to change that perception.”

The club does a lot of work for the local community as well as for the main charities like Loros, Rainbows, Air Ambulance and others, and they always support the local Scouts groups, Brownies and Guides.

The Kibworth group have also sent a few young people on Youth Exchange visits for up to 6 weeks at a time to places like Brazil, America and China.
We asked Elaine for her top tip about Rotary Clubs, and she told us:

“One great thing about Rotary is that as a member you can go to any club in the world and be made to feel really welcome.”

Nominated Charities for the Year

Elaine has already chosen her nominated charities for the year which are: Children’s Air Ambulance, and TwentyTwenty a charity working with kids who have been thrown out of either or both, home and school. They offer them an education and help them to make positive life choices going forward.   We will of course still be supporting the local community as well.

Interested in finding out more about Rotary?

They meet on a weekly basis but Elaine is currently setting up a Satellite group which will meet once a month and/or online, because some business people are too busy to commit to a weekly meeting, and this will be a good way to gain new members and boost the visibility of what the Rotary Club organisation is all about.

Contact Elaine right here if you would like to know about a Rotary Club group in your area, or visiting the Kibworth and Fleckney group as a guest.

Networking Marathon at Leicester Business Expo 2016

There is a huge networking marathon opportunity at this years Leicester Business Expo 2016.

In fact, Exhibiting at any Business Exhibition is a FastTrack method of networking with business owners you would otherwise never meet.

Continue reading Networking Marathon at Leicester Business Expo 2016

Leicester’s Premier Business Expo Celebrates 10 Years

Leicester’s Premier Business Expo Celebrates 10 Years

The annual Leicestershire Business Expo held at the Leicester Tigers Rugby Ground every October is celebrating its tenth successful event this year.

Bookings are flooding in from businesses, not just in the City, but all across Leicestershire, who have been to the event as a visitor and decided to grab some of the action for themselves this year.

The Organiser of the event, Elaine Vandelli of Hi2 Events told us:

“I started 10 years ago because there was nothing for Leicester businesses to promote themselves to local people, without travelling to London or Birmingham. Now it is the longest running business exhibition in the whole of Leicestershire and it has been great to watch businesses grow and build new local clients.”

The Leicestershire Business Expo is now so well known in the City, that it is known as “LBE” to most businesses and represents a sparkling Showcase of the huge diversity of businesses across Leicestershire.

The Visitors and Guests list is geared towards local business owners, directors and decision makers.

Tigers building is well used to big crowds, so the 2 floors of inspiring exhibitors and the fantastic array of free seminars and workshops addressing business challenges, mean that LBE 2016 is a perfect opportunity.

The jam-packed, one-day event will fast-track the awareness of your business brand in a busy B2B environment, enable you to source new products, services and solutions, as well as network and chat with professionals and entrepreneurs all day, for free.

This year Hi” Events will be trialling a limited number of larger exhibition spaces in the downstairs exhibition hall for companies to have a dedicated demo area. With booking now flooding in, it’s vital to act quickly if you would like your business to be seen alongside more than 100 local businesses, who will all be hunting for new products and services.

Around 1,000 high profile visitors are expected to book a free visitors ticket, with many more arriving on spec, on the day.

The whole event is completely free to visitors, and includes free parking outside the Tigers Stadium. To book your exhibition space or to register to visit, please contact Elaine on:

T 0116 240 2330 or Email: info@hi2events.co.uk

expo, networking
Exhibition spaces, networking and lots more

Booking Details: http://goo.gl/Uwq4yZ and www.hi2events.co.uk


Sturgess Jaguar & Charity Link at Leicester Business Expo 2016

Leicester Companies and organisations are booking in fast for this year’s Business Expo in October, which will be a special one to mark the TEN YEAR anniversary of the event. So in the run up to October, we will be featuring some of the great Leicester people you will see at the show, saying why they booked a place and how it benefits their business.

Sturgess Motor Group

Nichola Moore, the Group Marketing Manager told us what she thinks of LBE:

“We took some really good enquiries from the show and also made some great contacts. The event is a fantastic showcase event for local businesses”

This year they will be showcasing some of the many brands available from Sturgess Motor Group including Jaguar, Land Rover, Volvo and Hyundai. Along with Fiat, Abarth, Alfa Romeo and Suzuki. Nichola says:

“We really do have something for everyone this year. We didn’t hesitate to sign up straightaway for this year’s show, and really look forward to it.”

We think that with such a great selection of cars, they should have something just right for every size of business.

Charity Link Leicester

It is a first time booking for Charity Link and Rachel Markham told us why:

“We attended as delegates before, and know what a great range of local businesses and professionals are attending and what a great buzz there is at the show.”

Rachel wants Charity Link to have even more of a presence this year to meet as many people as possible and to shout about the great work they do, especially as its their 140th year of working in Leicester; which is an amazing fact, and works very well with our tenth anniversary event this year.
Rachel told us, Charity Link are not just looking for funds from businesses, whilst this is essential, there are many other ways to get involved and work with them as a charity partner.

The charity provides practical support to over 8,000 local individuals and families to make lives better by providing essential items to those who are struggling or are in crisis, such as beds, cookers and clothing. They help people of all ages and backgrounds including those with chronic illnesses, disabled and elderly people, the victims of domestic violence and people facing homelessness.
Rachel said:

“It is essential for Charity Link to continue doing what we are doing for others, that Leicester businesses get behind us so we hope that people will visit our stand and find out more about how working together can be great fun and brilliant for their employees to get involved in one of our projects,”

You can contact Rachel any time before the Show by Email: Rachel.markham@charity-link.org  Or by phone: 0116 222 2218

Do you want  your business featured on the next Leicester Business Expo Blog?

Just tell us on your booking form and we will get in touch!

Click here for all Booking details: http://www.hi2events.co.uk/index.php?id=11

Cut Recruitment Costs with Staff Incentives

The cost of Recruiting and training new staff when someone decides to leave, can be crippling for big companies with a large number of staff.

They can have anything up to 20% of their total staff numbers made up of replacing employees who decide to work somewhere else during any one year.

The current UK average for people resigning for a similar job in another company is 18% of the workforce, and this causes loss of productivity and many thousands of pounds needing to be spent from the bottom line to cover temporary staff or freelancers, recruitment and advertising costs and the expense of training the new recruits.

For Senior Managers

The costs can be enormous for recruiting senior professional staff and average between £8,000 and £12,000 per person in wasted expenditure, eating into the valuable profit margins of the company.

Incentive Schemes are the answer

gladiator arena verona
Gladiator Arena Verona

Many large companies have realised that offering interesting and exciting incentives to their staff is a great way of keeping them. It gives them recognition for a job well done and proves to your employees that you appreciate their hard work.

It also boots their morale and develops a culture of loyalty that actively reduces staff turnover, with a side effect of also increases their level of performance; improving sales or customer service for your clients and your products.

Malcolm Higgs, Professor of Organisation Behaviour and director of the School of Management at Southampton University,

Says: “Far too many companies work on the basis that money motivates. But money is not a motivator. If you give people more money you might get a quick lift in productivity but the effect of that dies off incredibly quickly. By and large, that is not what employees are there for.”

Hi2 Events 4 Day Trips to Verona

making pasta
Italian Cookery Experience

Hi2 Events can organise team building trips for your staff with a fabulous 4-days in Verona for up to 16 people, staying at a working Valpolicella Winery and Restaurant which included a tour and wine tasting afternoon, trips to the Soave Wineries, Lake Garda, a Verona City Historical Guided Tour and an afternoon Italian cookery experience.

The trips are arranged from Saturday to Tuesday, so only 2 days away from their desks, returning full of stories, souvenirs and iPhone pictures!

Here is a link to a typical itinerary: http://www.hi2events.co.uk/index.php?id=48

Why not book a trip for your Management Team this year?  


How to Promote Yourself at an Exhibition

Do you know how to promote yourself at an Exhibition? Booking a place at any Business Expo in the Town or City where you operate is always a great idea, and there are many ways of using this to market your company long before the Exhibition day arrives.

Promoting your presence at an Expo can have lots of great benefits:


It shows your current customers that you are a forward planning business, doing well in the area and reinforces their decision to buy from you

It reminds your previous customers that your business is growing, and they might just need a repeat order or a new service from you

It informs others who are not yet your customers that they have an easy way to ‘have a look at you’ without going to the bother or arranging a specific meeting.

It will bring lots of visitors to the Exhibition that may not have been before, which will benefit all the other Exhibitors and you benefit in turn, from their visitors who may need your products too.

Great Ways to Promote Your Stand at #LeicsBE16:


Write a short LinkedIn article about what you will be showing this year, and publish it on LinkedIn as a PULSE article, which goes out to ALL your connections. You may find some of them will ‘like’ it and then share it with their connections, as well as putting the date into their Diaries.

If you already use Facebook for your business, why not run a little competition and ask everyone to share your post with the stand number and event, and reward shares with a mini discount, or a free review.

Twitter is a worldwide platform, so your tweets about the event need to have #Leicester and #LeicsBE16 included in the text. This will make sure that anyone searching for the event on Twitter will then see your tweet, and may well follow or message you.

Use your own website Blog or News page for a short article to say that you will be on stand number XYZ. This then becomes instantly searchable on Google for anyone searching for the event, who will then see your blog.

Marketing Email Why not write a short email to all your business contacts, inviting them to come and see you at the event, with your stand number, and promote your new product, or new service. You can always tempt them with s special ‘Show Price’ for orders placed on the day during the show.

Use your Email Footer: Add a short line to ever email footer in the company that says something like: Visit us on Stand XYZ at the Leicester Business Event, Tigers Ground on 27 Oct 2016 and add a link to your blog page about it… That gives you more hits on your website as well.

You can always send us a quick review of how you did last year and why you are booking for this year, and we will promote you in our social media posts as well That’s a win-win! 

Here is a link to all the details if you want to book a stand, or just visit: http://www.hi2events.co.uk/index.php?id=2

3 Exhibition Pitfalls & How to Avoid Them

 Attending the Leicester Business Exhibition in October is great for raising your profile and making more people aware of the great products and services you have. But a successful exhibition is about much more than just ‘being there’ with your pop-up banner and leaflets…

Here are the top 3 Pitfalls, and how to avoid them…


1 Not knowing why you are there

You need to have some specific goals to achieve at each exhibition. It might be a number of new leads, or finding a new supplier, conducting local market research, showing off a brand new product, or even selling something as a show special on the day.

You can’t tell if you were successful, without having a number of goals set out for your team to achieve on the day. They must be measurable and achievable. Something like: Getting 10 new leads, signing up 50 businesses to your Newsletter and completing 50 research questionnaires- in return for the obligatory sweetie!

2. Not taking enough Staff


Running a stand all day on your own, or with just 2 of you is another pitfall. You will need time to walk around yourself, and to take a few breaks for food and water, and leaving just one person on the stand means you will miss out on talking to people who won’t wait until your colleague becomes free to speak.

If you are a sole trader or cannot shut down the office for the day and take the staff, then call up your nearest Virtual Assistant company – you will find them in every networking group or on LinkedIn, and book them for the day to come and speak to people on your stand, hand out leaflets, collect questionnaires, give out freebies, etc. It looks good to have a friendly face on the stand and is a sensible cost addition to the day.

3. Un-Briefed Team

Briefing the team for LBE2016

Do your staff know exactly what you want to achieve on the day? Have you told them which questions to ask? Which companies you are most interested in meeting? Will they ask for a business card from everyone they speak to?

Make your company ‘exhibition stand’ rules, which could include: no eating on the stand, no sitting down staring into space, and no in depth chats to each other while people just walk quickly past. It may all seem obvious to you, but think about the last exhibition you walked around and what looks most professional to visitors… Did anyone on the other stands do any of those things? Did it put you off speaking to them?


These are the three biggest pitfalls that are really very easy to avoid. Sometimes it is these little things that can make a huge difference to people as they walk around deciding who to stop and talk to…

Why not try it out at this years’ LBE event on Thursday 27th October? You can book your place right now, and have six months to get everything in place for the big day..

Click HERE for all the details 

and visit #LeicsBE16 on Twitter 



Your Opportunity to Experience Verona Hosted by Hi 2 Events 18th – 21st June 2016.

Your Opportunity to Experience Verona Hosted by Hi 2 Events 18th – 21st June 2016. This unique itinerary allows guests the opportunity to experience…


Saturday 18th June

15.15 – Flight arrival (best flights to book are with Ryanair – not included in the price of £290) to Bergamo from East Midlands, transfer to  Corte San Mattia – Agricola Ederle, approx. 1hr 15minutes.
17.00  – Arrival at San Mattia  for 3 nights stay. The evening is free for you to stroll around this lovely estate or take a trip into Verona or surrounding area.
San Mattia is around 20 minutes from Verona with buses running up to 19.00.

Optional Opera at the Arena can be booked for 20 euros

Sunday 19th June
8.00 – 9.00 Breakfast at San Mattia
9.30 – Transport to Soave for 2 hours with time to explore, wine taste and shop
12.00 – Transport to Garda, by the lake, arriving approx.  12.50. Free time to stroll, shop, have lunch or even take a short boat trip on the Lake.
17.00  – Return to San Mattia arriving approx.  17.50.   Evening free time.

Monday 20th September

8.00 – 9.00 Breakfast at San Mattia.
9.30 – Transport to Verona for walking tour of the city (approx. 2 hours).
10.15 – Walking tour of Verona accompanied by an experienced guide.  This starts close to Piazza Bra, where the Arena is and then continues to Piazza delle Erbe, the Market Square, Piazza dei Signori. With this tour you have plenty of time to admire the many monuments, the inside courtyards, the beautiful buildings and also the hidden spots and streets of Verona. Juliet’s house is naturally on the program!
12.15  – Free time in Verona
14.30 – Transport to San Mattia arriving 15.00
16.00 –  Wine Tasting with wines of the Estate.
17.00 –  And now time to don the aprons and get ready to cook our dinner!  This is a fantastic fun  experience learning how to make pasta from the region.
19.30  – Dinner is served!

Tuesday 21st June   
8.00 – 9.30 – Breakfast at San Mattia
11.40 – Transport to Bergamo airport. Approx. 1 hr 15 minutes and time to say goodbye….

Address for Corte San Mattia – Agricola Ederle, via Santa Giuliana 2, 37128  Verona +39 045 913797 Please do carry the itinerary with you or get a card from San Mattia.

MY MOBILE NO.  07802 492348    info@hi2events.co.uk