The massive Leicester Business Expo happening on 27 October 2016 at Tigers Ground, is celebrating its 10th successful year for a very good reason…
If you didn’t manage to get to the Pre-Show meeting last week, here is a quick summary of what happened, what you missed out on, and some vital info for next month’s show:
Don’t Miss the Pre-Show for LBE 2016
The exciting Leicester Business Expo 2016 is nearly here…
Now children are back in School and Summer slowly turns into Autumn; the LBE 2016 is just days away, and your final choice of promotions will need to be ready for the Show.
Bookings have been flying in over the last few months from businesses booking a space at the biggest marketing event in Leicester city all year.
Leicester Business Expo (#LeicsBE16) will be celebrating its 10th successful year on 27th October at Leicester Tigers, and the impact the show has had on local businesses has been massive. Other places to exhibit at such a large show, are often a lot more expensive, and apart from them being priced more per space; who wants the expenses involved in driving too far afield to service new customers?
Promote yourself at the event for FREE with Hashtag: #LeicsBE16
Organiser Elaine Vandelli, who is currently President of her Kibworth & Fleckney Rotary Club told us:
“The magic ingredient of the LBE is that Leicester businesses can promote themselves to a local audience, so the costs involved of dealing with a new client are vastly reduced. But don’t be fooled; local doesn’t just mean Leicester City based. There are companies booked into the show from across Leicestershire, and many are starting to book places from as far afield as Nottingham, Northampton and Derby.”
Last Few Exhibition Stands Available
Elaine is very keen to keep the event dedicated to businesses in Leicestershire, but they need to wake up and book in quickly, before the surrounding Counties can cash-in on this event to enlarge their customer base.
There are a few spaces still available for companies who need to display large items such as cars and vans, these are outdoors, and there are some 3m x 2m spaces available. With costs at just £180 for any new business, and £295 for standard and £350 for larger spaces; you can see the costs are negligible.
Special Price for New Businesses
The £180 fee is available to any business trading for under 18 months and works out to an annual marketing budget of just £15 per month, so for any sole trader or new venture, the cost of getting yourself a stack of new customers for the year really is a no-brainer, and as a legitimate business expense, will also go towards reducing your tax bill. Only 2 left!
This makes it easier to budget for printing a few leaflets and having a pull-up banner made for the occasion. In fact, if you have a look through the businesses who have already booked their place, http://www.hi2events.co.uk/index.php?id=13 you will find companies who can help with your promotional products – just tell them you found them on the LBE website!
How to Book an Exhibition Stand at #LeicsBE16
Do you know about the FREE Seminars at Leicester Business Expo 2016?
For many business owners visiting the Leicester Business Expo in October; getting out of their business for a day needs careful planning. Perhaps doing extra tasks the days before, to clear the diary for a day out. So getting maximum benefit from a day out is vital.
Visiting the stands and looking at possible new suppliers or products takes time and energy. What better way to revitalize and gain new inspiration than to sit in at one or two of the free seminar presentations on the day.
You will find lots of exciting speakers and subjects to choose from and here are some of them that you may not want to miss:
Ask The Expert 9.30-10.30 am
Business advisor John Griffin, will be answering questions about business structures, tax and wealth management. As a Partner at Newby Castleman Chartered Accountants, he has over 30 years of knowledge and experience in his subject, specialising in advice to entrepreneurs on tax efficient business growth and commercial opportunities.
The Magnificence of Humanity – Beyond The Tsunami 10.45-11.15am with Michelle Mills-Porter
Michelle Mills-Porter is an expert in sub conscious communication. An experienced Speaker, Trainer, Author and Coach, known for courses as Phone Genius, Natural Networking and Monkey Marketing. Her passion is exploring human behaviour triggered by her personal experience in the Asian Tsunami.
The 5 Best Digital Marketing Tools & Techniques 12 – 12.30pm by Julia Canham
Strong, successful companies are carving out a virtual space to respond to customers, to create connections, and to tell the story of their brand in creative, genuine, and visually-engaging ways. Find out the facts about how digital marketing can be faster, more versatile, practical, cost effective and streamlined. Her simple techniques will give every company easy ways to make an impact online.
A specially selected panel of 4 Experts
Will be taking questions on Cyber Crime, Business Support, HR and other useful information. If they don’t have time for your question, just visit their exhibitor stand to get an individual answer and some free advice.
So plenty of opportunity to be motivated and inspired, and a rare opportunity to get expert advice on your day out of the office. .
Here is the website link with much more detail: Free Seminar Programme
There is a huge networking marathon opportunity at this years Leicester Business Expo 2016.
In fact, Exhibiting at any Business Exhibition is a FastTrack method of networking with business owners you would otherwise never meet.
Leicester Companies and organisations are booking in fast for this year’s Business Expo in October, which will be a special one to mark the TEN YEAR anniversary of the event. So in the run up to October, we will be featuring some of the great Leicester people you will see at the show, saying why they booked a place and how it benefits their business.
Sturgess Motor Group
Nichola Moore, the Group Marketing Manager told us what she thinks of LBE:
“We took some really good enquiries from the show and also made some great contacts. The event is a fantastic showcase event for local businesses”
This year they will be showcasing some of the many brands available from Sturgess Motor Group including Jaguar, Land Rover, Volvo and Hyundai. Along with Fiat, Abarth, Alfa Romeo and Suzuki. Nichola says:
“We really do have something for everyone this year. We didn’t hesitate to sign up straightaway for this year’s show, and really look forward to it.”
We think that with such a great selection of cars, they should have something just right for every size of business.
Charity Link Leicester
It is a first time booking for Charity Link and Rachel Markham told us why:
“We attended as delegates before, and know what a great range of local businesses and professionals are attending and what a great buzz there is at the show.”
Rachel wants Charity Link to have even more of a presence this year to meet as many people as possible and to shout about the great work they do, especially as its their 140th year of working in Leicester; which is an amazing fact, and works very well with our tenth anniversary event this year.
Rachel told us, Charity Link are not just looking for funds from businesses, whilst this is essential, there are many other ways to get involved and work with them as a charity partner.
The charity provides practical support to over 8,000 local individuals and families to make lives better by providing essential items to those who are struggling or are in crisis, such as beds, cookers and clothing. They help people of all ages and backgrounds including those with chronic illnesses, disabled and elderly people, the victims of domestic violence and people facing homelessness.
“It is essential for Charity Link to continue doing what we are doing for others, that Leicester businesses get behind us so we hope that people will visit our stand and find out more about how working together can be great fun and brilliant for their employees to get involved in one of our projects,”
You can contact Rachel any time before the Show by Email: Rachel.email@example.com Or by phone: 0116 222 2218
Do you want your business featured on the next Leicester Business Expo Blog?
Just tell us on your booking form and we will get in touch!
Click here for all Booking details: http://www.hi2events.co.uk/index.php?id=11
Do you know how to promote yourself at an Exhibition? Booking a place at any Business Expo in the Town or City where you operate is always a great idea, and there are many ways of using this to market your company long before the Exhibition day arrives.
Promoting your presence at an Expo can have lots of great benefits:
It shows your current customers that you are a forward planning business, doing well in the area and reinforces their decision to buy from you
It reminds your previous customers that your business is growing, and they might just need a repeat order or a new service from you
It informs others who are not yet your customers that they have an easy way to ‘have a look at you’ without going to the bother or arranging a specific meeting.
It will bring lots of visitors to the Exhibition that may not have been before, which will benefit all the other Exhibitors and you benefit in turn, from their visitors who may need your products too.
Great Ways to Promote Your Stand at #LeicsBE16:
Write a short LinkedIn article about what you will be showing this year, and publish it on LinkedIn as a PULSE article, which goes out to ALL your connections. You may find some of them will ‘like’ it and then share it with their connections, as well as putting the date into their Diaries.
If you already use Facebook for your business, why not run a little competition and ask everyone to share your post with the stand number and event, and reward shares with a mini discount, or a free review.
Twitter is a worldwide platform, so your tweets about the event need to have #Leicester and #LeicsBE16 included in the text. This will make sure that anyone searching for the event on Twitter will then see your tweet, and may well follow or message you.
Use your own website Blog or News page for a short article to say that you will be on stand number XYZ. This then becomes instantly searchable on Google for anyone searching for the event, who will then see your blog.
Marketing Email Why not write a short email to all your business contacts, inviting them to come and see you at the event, with your stand number, and promote your new product, or new service. You can always tempt them with s special ‘Show Price’ for orders placed on the day during the show.
Use your Email Footer: Add a short line to ever email footer in the company that says something like: Visit us on Stand XYZ at the Leicester Business Event, Tigers Ground on 27 Oct 2016 and add a link to your blog page about it… That gives you more hits on your website as well.
You can always send us a quick review of how you did last year and why you are booking for this year, and we will promote you in our social media posts as well That’s a win-win!
Here is a link to all the details if you want to book a stand, or just visit: http://www.hi2events.co.uk/index.php?id=2
Attending the Leicester Business Exhibition in October is great for raising your profile and making more people aware of the great products and services you have. But a successful exhibition is about much more than just ‘being there’ with your pop-up banner and leaflets…
Here are the top 3 Pitfalls, and how to avoid them…
1 Not knowing why you are there
You need to have some specific goals to achieve at each exhibition. It might be a number of new leads, or finding a new supplier, conducting local market research, showing off a brand new product, or even selling something as a show special on the day.
You can’t tell if you were successful, without having a number of goals set out for your team to achieve on the day. They must be measurable and achievable. Something like: Getting 10 new leads, signing up 50 businesses to your Newsletter and completing 50 research questionnaires- in return for the obligatory sweetie!
2. Not taking enough Staff
Running a stand all day on your own, or with just 2 of you is another pitfall. You will need time to walk around yourself, and to take a few breaks for food and water, and leaving just one person on the stand means you will miss out on talking to people who won’t wait until your colleague becomes free to speak.
If you are a sole trader or cannot shut down the office for the day and take the staff, then call up your nearest Virtual Assistant company – you will find them in every networking group or on LinkedIn, and book them for the day to come and speak to people on your stand, hand out leaflets, collect questionnaires, give out freebies, etc. It looks good to have a friendly face on the stand and is a sensible cost addition to the day.
3. Un-Briefed Team
Do your staff know exactly what you want to achieve on the day? Have you told them which questions to ask? Which companies you are most interested in meeting? Will they ask for a business card from everyone they speak to?
Make your company ‘exhibition stand’ rules, which could include: no eating on the stand, no sitting down staring into space, and no in depth chats to each other while people just walk quickly past. It may all seem obvious to you, but think about the last exhibition you walked around and what looks most professional to visitors… Did anyone on the other stands do any of those things? Did it put you off speaking to them?
These are the three biggest pitfalls that are really very easy to avoid. Sometimes it is these little things that can make a huge difference to people as they walk around deciding who to stop and talk to…
Why not try it out at this years’ LBE event on Thursday 27th October? You can book your place right now, and have six months to get everything in place for the big day..
and visit #LeicsBE16 on Twitter
Join the brand new Market Place at Leicester Business Event October 2016
This year a brand new feature will be appearing at LBE16 for the first time; the LBE Market Place; and from the response we have had already; it’s going to be a massive opportunity for small businesses.
The Market Place will be a dedicated arena for any of the talented and creative businesses in Leicester to have a ‘market style’ stall for the day, to sell their products directly to business owners and visitors to the event.
We are already taking enquiries from businesses who make or trade in things such as: Handbags, Jewellery, Handmade Cards, Chocolates, and Gifts and we would like to receive calls from Artists and Artisans across Leicester who would benefit from having a brand new audience for their products.
We are looking for specialist Cake Makers, Craft businesses, Health Foods and Health Products, Beauty products, Original Clothing, Artists, and any other exciting and original businesses that we may not know about.
We have a very limited number of these stalls, and the way word of mouth is spreading, we think they will all be booked up long before the summer. So if you know of a brilliant Artist or creative business that you think would benefit from the huge audience at the LBE events, then please put them in touch ASAP.
How to Book a Stall
Booking a Market Place Stall is easy, just contact Elaine Vandelli on: Tel: 0116 240 2330 or Email: firstname.lastname@example.org
Download our Booking form here: http://www.hi2events.co.uk/index.php?id=11
The Leicester Business Event has grown into a great place to meet up with all kinds of businesses in our City, we call it “A business event tailored for business owners, directors and decision makers.” Where you will meet a huge range of business sectors all under one roof, where you will be able to find just about anything your business needs.
We call it a WIN WIN Solution!