The massive Leicester Business Expo happening on 27 October 2016 at Tigers Ground, is celebrating its 10th successful year for a very good reason…
If you didn’t manage to get to the Pre-Show meeting last week, here is a quick summary of what happened, what you missed out on, and some vital info for next month’s show:
Don’t Miss the Pre-Show for LBE 2016
The exciting Leicester Business Expo 2016 is nearly here…
Now children are back in School and Summer slowly turns into Autumn; the LBE 2016 is just days away, and your final choice of promotions will need to be ready for the Show.
Bookings have been flying in over the last few months from businesses booking a space at the biggest marketing event in Leicester city all year.
Leicester Business Expo (#LeicsBE16) will be celebrating its 10th successful year on 27th October at Leicester Tigers, and the impact the show has had on local businesses has been massive. Other places to exhibit at such a large show, are often a lot more expensive, and apart from them being priced more per space; who wants the expenses involved in driving too far afield to service new customers?
Promote yourself at the event for FREE with Hashtag: #LeicsBE16
Organiser Elaine Vandelli, who is currently President of her Kibworth & Fleckney Rotary Club told us:
“The magic ingredient of the LBE is that Leicester businesses can promote themselves to a local audience, so the costs involved of dealing with a new client are vastly reduced. But don’t be fooled; local doesn’t just mean Leicester City based. There are companies booked into the show from across Leicestershire, and many are starting to book places from as far afield as Nottingham, Northampton and Derby.”
Last Few Exhibition Stands Available
Elaine is very keen to keep the event dedicated to businesses in Leicestershire, but they need to wake up and book in quickly, before the surrounding Counties can cash-in on this event to enlarge their customer base.
There are a few spaces still available for companies who need to display large items such as cars and vans, these are outdoors, and there are some 3m x 2m spaces available. With costs at just £180 for any new business, and £295 for standard and £350 for larger spaces; you can see the costs are negligible.
Special Price for New Businesses
The £180 fee is available to any business trading for under 18 months and works out to an annual marketing budget of just £15 per month, so for any sole trader or new venture, the cost of getting yourself a stack of new customers for the year really is a no-brainer, and as a legitimate business expense, will also go towards reducing your tax bill. Only 2 left!
This makes it easier to budget for printing a few leaflets and having a pull-up banner made for the occasion. In fact, if you have a look through the businesses who have already booked their place, http://www.hi2events.co.uk/index.php?id=13 you will find companies who can help with your promotional products – just tell them you found them on the LBE website!
How to Book an Exhibition Stand at #LeicsBE16
There is a huge networking marathon opportunity at this years Leicester Business Expo 2016.
In fact, Exhibiting at any Business Exhibition is a FastTrack method of networking with business owners you would otherwise never meet.
Attending the Leicester Business Exhibition in October is great for raising your profile and making more people aware of the great products and services you have. But a successful exhibition is about much more than just ‘being there’ with your pop-up banner and leaflets…
Here are the top 3 Pitfalls, and how to avoid them…
1 Not knowing why you are there
You need to have some specific goals to achieve at each exhibition. It might be a number of new leads, or finding a new supplier, conducting local market research, showing off a brand new product, or even selling something as a show special on the day.
You can’t tell if you were successful, without having a number of goals set out for your team to achieve on the day. They must be measurable and achievable. Something like: Getting 10 new leads, signing up 50 businesses to your Newsletter and completing 50 research questionnaires- in return for the obligatory sweetie!
2. Not taking enough Staff
Running a stand all day on your own, or with just 2 of you is another pitfall. You will need time to walk around yourself, and to take a few breaks for food and water, and leaving just one person on the stand means you will miss out on talking to people who won’t wait until your colleague becomes free to speak.
If you are a sole trader or cannot shut down the office for the day and take the staff, then call up your nearest Virtual Assistant company – you will find them in every networking group or on LinkedIn, and book them for the day to come and speak to people on your stand, hand out leaflets, collect questionnaires, give out freebies, etc. It looks good to have a friendly face on the stand and is a sensible cost addition to the day.
3. Un-Briefed Team
Do your staff know exactly what you want to achieve on the day? Have you told them which questions to ask? Which companies you are most interested in meeting? Will they ask for a business card from everyone they speak to?
Make your company ‘exhibition stand’ rules, which could include: no eating on the stand, no sitting down staring into space, and no in depth chats to each other while people just walk quickly past. It may all seem obvious to you, but think about the last exhibition you walked around and what looks most professional to visitors… Did anyone on the other stands do any of those things? Did it put you off speaking to them?
These are the three biggest pitfalls that are really very easy to avoid. Sometimes it is these little things that can make a huge difference to people as they walk around deciding who to stop and talk to…
Why not try it out at this years’ LBE event on Thursday 27th October? You can book your place right now, and have six months to get everything in place for the big day..
and visit #LeicsBE16 on Twitter
Join the brand new Market Place at Leicester Business Event October 2016
This year a brand new feature will be appearing at LBE16 for the first time; the LBE Market Place; and from the response we have had already; it’s going to be a massive opportunity for small businesses.
The Market Place will be a dedicated arena for any of the talented and creative businesses in Leicester to have a ‘market style’ stall for the day, to sell their products directly to business owners and visitors to the event.
We are already taking enquiries from businesses who make or trade in things such as: Handbags, Jewellery, Handmade Cards, Chocolates, and Gifts and we would like to receive calls from Artists and Artisans across Leicester who would benefit from having a brand new audience for their products.
We are looking for specialist Cake Makers, Craft businesses, Health Foods and Health Products, Beauty products, Original Clothing, Artists, and any other exciting and original businesses that we may not know about.
We have a very limited number of these stalls, and the way word of mouth is spreading, we think they will all be booked up long before the summer. So if you know of a brilliant Artist or creative business that you think would benefit from the huge audience at the LBE events, then please put them in touch ASAP.
How to Book a Stall
Booking a Market Place Stall is easy, just contact Elaine Vandelli on: Tel: 0116 240 2330 or Email: firstname.lastname@example.org
Download our Booking form here: http://www.hi2events.co.uk/index.php?id=11
The Leicester Business Event has grown into a great place to meet up with all kinds of businesses in our City, we call it “A business event tailored for business owners, directors and decision makers.” Where you will meet a huge range of business sectors all under one roof, where you will be able to find just about anything your business needs.
We call it a WIN WIN Solution!