Cut Recruitment Costs with Staff Incentives

The cost of Recruiting and training new staff when someone decides to leave, can be crippling for big companies with a large number of staff.

They can have anything up to 20% of their total staff numbers made up of replacing employees who decide to work somewhere else during any one year.

The current UK average for people resigning for a similar job in another company is 18% of the workforce, and this causes loss of productivity and many thousands of pounds needing to be spent from the bottom line to cover temporary staff or freelancers, recruitment and advertising costs and the expense of training the new recruits.

For Senior Managers

The costs can be enormous for recruiting senior professional staff and average between £8,000 and £12,000 per person in wasted expenditure, eating into the valuable profit margins of the company.

Incentive Schemes are the answer

gladiator arena verona
Gladiator Arena Verona

Many large companies have realised that offering interesting and exciting incentives to their staff is a great way of keeping them. It gives them recognition for a job well done and proves to your employees that you appreciate their hard work.

It also boots their morale and develops a culture of loyalty that actively reduces staff turnover, with a side effect of also increases their level of performance; improving sales or customer service for your clients and your products.

Malcolm Higgs, Professor of Organisation Behaviour and director of the School of Management at Southampton University,

Says: “Far too many companies work on the basis that money motivates. But money is not a motivator. If you give people more money you might get a quick lift in productivity but the effect of that dies off incredibly quickly. By and large, that is not what employees are there for.”

Hi2 Events 4 Day Trips to Verona

making pasta
Italian Cookery Experience

Hi2 Events can organise team building trips for your staff with a fabulous 4-days in Verona for up to 16 people, staying at a working Valpolicella Winery and Restaurant which included a tour and wine tasting afternoon, trips to the Soave Wineries, Lake Garda, a Verona City Historical Guided Tour and an afternoon Italian cookery experience.

The trips are arranged from Saturday to Tuesday, so only 2 days away from their desks, returning full of stories, souvenirs and iPhone pictures!

Here is a link to a typical itinerary: http://www.hi2events.co.uk/index.php?id=48

Why not book a trip for your Management Team this year?  

 

How to Promote Yourself at an Exhibition

Do you know how to promote yourself at an Exhibition? Booking a place at any Business Expo in the Town or City where you operate is always a great idea, and there are many ways of using this to market your company long before the Exhibition day arrives.

Promoting your presence at an Expo can have lots of great benefits:

 

It shows your current customers that you are a forward planning business, doing well in the area and reinforces their decision to buy from you

It reminds your previous customers that your business is growing, and they might just need a repeat order or a new service from you

It informs others who are not yet your customers that they have an easy way to ‘have a look at you’ without going to the bother or arranging a specific meeting.

It will bring lots of visitors to the Exhibition that may not have been before, which will benefit all the other Exhibitors and you benefit in turn, from their visitors who may need your products too.

Great Ways to Promote Your Stand at #LeicsBE16:

 

Write a short LinkedIn article about what you will be showing this year, and publish it on LinkedIn as a PULSE article, which goes out to ALL your connections. You may find some of them will ‘like’ it and then share it with their connections, as well as putting the date into their Diaries.

If you already use Facebook for your business, why not run a little competition and ask everyone to share your post with the stand number and event, and reward shares with a mini discount, or a free review.

Twitter is a worldwide platform, so your tweets about the event need to have #Leicester and #LeicsBE16 included in the text. This will make sure that anyone searching for the event on Twitter will then see your tweet, and may well follow or message you.

Use your own website Blog or News page for a short article to say that you will be on stand number XYZ. This then becomes instantly searchable on Google for anyone searching for the event, who will then see your blog.

Marketing Email Why not write a short email to all your business contacts, inviting them to come and see you at the event, with your stand number, and promote your new product, or new service. You can always tempt them with s special ‘Show Price’ for orders placed on the day during the show.

Use your Email Footer: Add a short line to ever email footer in the company that says something like: Visit us on Stand XYZ at the Leicester Business Event, Tigers Ground on 27 Oct 2016 and add a link to your blog page about it… That gives you more hits on your website as well.

You can always send us a quick review of how you did last year and why you are booking for this year, and we will promote you in our social media posts as well That’s a win-win! 

Here is a link to all the details if you want to book a stand, or just visit: http://www.hi2events.co.uk/index.php?id=2

3 Exhibition Pitfalls & How to Avoid Them

 Attending the Leicester Business Exhibition in October is great for raising your profile and making more people aware of the great products and services you have. But a successful exhibition is about much more than just ‘being there’ with your pop-up banner and leaflets…

Here are the top 3 Pitfalls, and how to avoid them…

 

1 Not knowing why you are there

You need to have some specific goals to achieve at each exhibition. It might be a number of new leads, or finding a new supplier, conducting local market research, showing off a brand new product, or even selling something as a show special on the day.

You can’t tell if you were successful, without having a number of goals set out for your team to achieve on the day. They must be measurable and achievable. Something like: Getting 10 new leads, signing up 50 businesses to your Newsletter and completing 50 research questionnaires- in return for the obligatory sweetie!

2. Not taking enough Staff

 

Running a stand all day on your own, or with just 2 of you is another pitfall. You will need time to walk around yourself, and to take a few breaks for food and water, and leaving just one person on the stand means you will miss out on talking to people who won’t wait until your colleague becomes free to speak.

If you are a sole trader or cannot shut down the office for the day and take the staff, then call up your nearest Virtual Assistant company – you will find them in every networking group or on LinkedIn, and book them for the day to come and speak to people on your stand, hand out leaflets, collect questionnaires, give out freebies, etc. It looks good to have a friendly face on the stand and is a sensible cost addition to the day.

3. Un-Briefed Team

Briefing the team for LBE2016

Do your staff know exactly what you want to achieve on the day? Have you told them which questions to ask? Which companies you are most interested in meeting? Will they ask for a business card from everyone they speak to?

Make your company ‘exhibition stand’ rules, which could include: no eating on the stand, no sitting down staring into space, and no in depth chats to each other while people just walk quickly past. It may all seem obvious to you, but think about the last exhibition you walked around and what looks most professional to visitors… Did anyone on the other stands do any of those things? Did it put you off speaking to them?

 

These are the three biggest pitfalls that are really very easy to avoid. Sometimes it is these little things that can make a huge difference to people as they walk around deciding who to stop and talk to…

Why not try it out at this years’ LBE event on Thursday 27th October? You can book your place right now, and have six months to get everything in place for the big day..

Click HERE for all the details 

and visit #LeicsBE16 on Twitter